THREE THINGS YOU'LL GET FROM THIS ARTICLE:
1. A link to more than 76 trending keywords for dentists that people are typing into Google, which you can use as a jumping-off point for blog posts
2. An explanation of how to use these keywords for SEO purposes
3. A free eBook!
NOTE: We have updated this post because we've now got something even better than 76 Keywords for dentists to offer you. We now have 100 trending keywords, in an easy-to-use and FREE book.
I originally wrote this post because we’ve had two recent jobs that made me think about keywords for dentists. The problem each one presented stemmed from a lack of understanding of what keywords were, and what they meant for your marketing efforts.
The first was a dentist who asked us to produce some blog posts for him. We said, ‘Fine, send us a dozen or so keywords or keyword phrases that you want to target’. He sent us three.
The second was a digital agency. They responded to the same request with a list of about 50 keywords and phrases identified by their software as having a high search volume. But when we read the list, they were all slight variations on the one word or phrase. Effectively, from the point of view of a content producer, they may as well have sent us a single keyword.
What dentists really want
I reckon that even though these responses were opposites of each other, they come from a similar place. The first dentist was only thinking about what he wanted to say to patients. Or what services he could sell to them.
The second one, the agency, was only thinking of the process of distributing the content. Of getting as much attention in Google as they could.
Neither of them were thinking of what a reader might be looking for.
With all that in mind, we thought it would be a useful public service if we just handed out bunch of competitive keywords for dentists. Use some of these as a starting point for blog posts, and you’re on the way to creating content people want to read.
The following keywords and keyword phrases come out of Google’s Trends page. Each of them is what the search engine calls a ‘rising’ search term. That means that it’s a phrase an increasing number of people are typing into Google, looking for answers.
Download the e-book to find out more!