Rob Johnson

Rob is the co-founder of Bite magazine and Vet Practice magazine. He writes and gives talks about content marketing, and leads a team of good-looking and stylish content folk from their Sydney HQ.
Find me on:

Recent Posts

Why create veterinary content worth keeping?

Posted on: May 16, 2018 POSTED UNDER:

veterinary

(This article is a 7-minute read)

THREE THINGS YOU’LL GET FROM THIS ARTICLE

1. Why you should make veterinary content worth keeping

2. How to make content worth keeping

3. What tools you need to use to grow your business with this content

 

The one dental marketing trick that won't work

Posted on: April 30, 2018 POSTED UNDER:

dental

(This article is a 9-minute read)

THREE THINGS YOU'LL GET FROM THIS ARTICLE

1. You'll discover the one dental marketing trick you should avoid

2. Find out why the trick doesn't work

3. Discover the alternatives to the trick

Creating a content strategy for vets

Posted on: April 06, 2018 POSTED UNDER:

veterinary

(This article is a 5.5-minute read)

THREE THINGS YOU’LL GET FROM THIS ARTICLE

1. How your clients are different to your demographics

2. The basis of a content strategy for vets

3. How a content strategy makes your marketing work better

 

Content strategy for dentists

Posted on: April 06, 2018 POSTED UNDER:

dental

(This article is a 7 minute read)

THREE THINGS YOU’LL GET FROM THIS ARTICLE

1. How to develop a marketing persona

2. How to link that persona to marketing goals

3. How to create a content strategy with a goal in mind

 

How to fix the most common veterinary marketing problems

Posted on: March 16, 2018 POSTED UNDER:

veterinary

(This article is a 10-minute read)

THREE THINGS YOU’LL GET FROM THIS ARTICLE

1. The 5 problems most vets face with their marketing

2. The solutions to those problems

3. How to measure your marketing

How to get your dental marketing working

Posted on: March 09, 2018 POSTED UNDER:

dental

(This article is a 5 minute read)

THREE THINGS YOU’LL GET FROM THIS ARTICLE

1. An idea of what your dental marketing is meant to achieve

2. The difference between sales and marketing

3. How to link sales to marketing

 

Remarketing vs retargeting in veterinary digital marketing

Posted on: January 25, 2018 POSTED UNDER:

veterinary

(This article is a 7.5-minute read)

THREE THINGS YOU’LL GET FROM THIS ARTICLE

1. The meaning of retargeting and remarketing

2. The difference between the two tactics in veterinary digital marketing

3. The way each tactic can help grow your...

7 bad content ideas for an email newsletter

Posted on: January 23, 2018 POSTED UNDER:

dental

(This article is a 9-minute read)

THREE THINGS YOU’LL GET FROM THIS ARTICLE

1. Seven examples of bad content ideas for an email newsletter

2. An explanation of why these ideas don’t work

3. The basic principle that should drive all your...

Common questions around content marketing for vets

Posted on: November 23, 2017 POSTED UNDER:

veterinary

(This article is an 8-minute read)

THREE THINGS YOU’LL GET FROM THIS ARTICLE

1. Answers to the most commonly asked questions about content marketing for vets

2. An explanation of how content fits with social media and promotional campaigns

3....

Questions about content marketing for dentists

Posted on: November 23, 2017 POSTED UNDER:

dental

(This article is a 15-minute read)

THREE THINGS YOU’LL GET FROM THIS ARTICLE

1. How content marketing for dentists works by getting better patients

2. Whether you should combine a business and personal blog

3. How often you should blog to remain...

1 2 3 4 5