Rob Johnson

Rob is the co-founder of Bite magazine and Vet Practice magazine. He writes and gives talks about content marketing, and leads a team of good-looking and stylish content folk from their Sydney HQ.
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Recent Posts

Veterinary website content that engages people

Posted on: November 10, 2017 POSTED UNDER:

veterinary

(This article is a 7-minute read)

THREE THINGS YOU’LL GET FROM THIS ARTICLE

1. The difference between an audience and a client

2. How to create content that engages an audience

3. How having an audience lets you compete against bigger practices

 

10 dental promotions that work

Posted on: November 09, 2017 POSTED UNDER:

dental

(This article is a 13-minute read)

THREE THINGS YOU'LL GET FROM THIS ARTICLE

1. Ten dental promotions that work (and why they work)

2. Two things all successful dental promotions have in common

3. The one reason these campaigns work better than...

Align your goals when marketing a dental practice

Posted on: October 20, 2017 POSTED UNDER:

dental

(This article is a 6-minute read)

THREE THINGS YOU’LL GET FROM THIS ARTICLE

1. The difference between your goals and your patient’s goals

2. The logic of marketing a dental practice with honesty, not product

3. Three ideas for executing this in...

Measuring marketing isn't always the answer

Posted on: October 20, 2017 POSTED UNDER:

veterinary

(This article is an 8.5-minute read)

THREE THINGS YOU’LL GET FROM THIS ARTICLE

1. How Google Analytics data can be very misleading when measuring marketing

2. Three ideas for successful, hard-to-measure marketing

3. An explanation of the...

The advantage of veterinary content marketing

Posted on: October 12, 2017 POSTED UNDER:

veterinary

(This article is a 5-minute read)

THREE THINGS YOU’LL GET FROM THIS ARTICLE

1. How veterinary content marketing is different to advertising

2. What clients are actually buying from you

3. What sets your clinic apart from competitors

How To Grow Your Rent Roll

Posted on: September 28, 2017 POSTED UNDER:

real estate

(This article is an 8-minute read)

THREE THINGS YOU’LL GET FROM THIS ARTICLE

1. How to find new landlords to grow your rent roll

2. The two types of content to attract them to your agency

3. How to close those prospects

Marketing a veterinary clinic with no time and no money

Posted on: September 26, 2017 POSTED UNDER:

veterinary

(This article is an 11.5-minute read)

THREE THINGS YOU’LL GET FROM THIS ARTICLE

1. A five step process for marketing a veterinary clinic

2. The cost of each step

3. The time each step takes

Marketing dental practices to women

Posted on: September 25, 2017 POSTED UNDER:

dental

(This article is an 8-minute read)

THREE THINGS YOU’LL GET FROM THIS ARTICLE

1. How the hub-and-spoke model of content works

2. How to create cornerstone content

3. How to apply this model to marketing personas

A basic guide to SEO for dentists

Posted on: September 14, 2017 POSTED UNDER:

dental

(This article is a 9-minute read)

THREE THINGS YOU’LL GET FROM THIS ARTICLE

1. An explanation of how search engines like Google work

2. An explanation of how SEO for dentists works

3. Nine questions to ask your SEO provider to figure out if...

Five ways to increase veterinary clinic visits

Posted on: September 14, 2017 POSTED UNDER:

veterinary

(This article is a 7.3-minute read)

THREE THINGS YOU’LL GET FROM THIS ARTICLE

1. Five ideas you can use today to increase veterinary clinic visits

2. A detailed explanation of how each idea works

3. Why it pays to be more helpful than salesy

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