Rob Johnson

Rob is the co-founder of Bite magazine and Vet Practice magazine. He writes and gives talks about content marketing, and leads a team of good-looking and stylish content folk from their Sydney HQ.
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Recent Posts

How to increase engagement with your email newsletter

Posted on: June 02, 2017 POSTED UNDER:

dental

(This article is a 6-minute read)

THREE THINGS YOU’LL GET FROM THIS ARTICLE

1. How many clicks you should be getting on your email newsletter

2. What sort of content people click on

3. Why you should be trying to get more clicks

What sort of dental content attracts patients?

Posted on: May 29, 2017 POSTED UNDER:

dental

(This article is a 7.5-minute read)

THREE THINGS YOU’LL GET FROM THIS ARTICLE

1. You’ll learn what sort of dental content grabs attention

2. Whether dental services are an impulse buy or a considered purchase

3. A benchmark number for how many...

How long does vet content take to work?

Posted on: May 25, 2017 POSTED UNDER:

veterinary

(This article is a 5.3-minute read)

THREE THINGS YOU’LL LEARN FROM THIS ARTICLE

1. Why advertising emergency treatments is self-defeating

2. Why it takes time for content on your website to work for you

3. How people source information about you

Epic dental advertising fails

Posted on: May 22, 2017 POSTED UNDER:

dental

(This article is a 5-minute read)

THREE THINGS YOU’LL GET FROM THIS ARTICLE

1. The difference between your services and patients’ desires

2. How to talk to patients about outcomes

3. Why you should always proofread your ads carefully

Online veterinary advertising best practice

Posted on: May 18, 2017 POSTED UNDER:

veterinary

(This article is a 10-minute read)

THREE THINGS YOU’LL GET FROM THIS ARTICLE

1. Why your veterinary advertising doesn’t work.

2. What SEO and SEM are, and how they work together

3. How to get measurable results from your advertising

How to attract new patients to your dental practice

Posted on: May 04, 2017 POSTED UNDER:

dental

(This article is an 8-minute read)

THREE THINGS YOU’LL GET FROM THIS ARTICLE

1. The three-step process to identify and address new patients

2. What else to do if your practice is brand new

3. The proper way to use social media to draw patients in

Four good news stories only you can tell on your vet blog

Posted on: May 04, 2017 POSTED UNDER:

veterinary

(This article is a 6.5-minute read)

THREE THINGS YOU’LL GET FROM THIS ARTICLE

1. How to come up with unique ideas for your blog

2. How to turn those ideas into stories

3. The four things everyone wants to read on your blog

How to get illustrations for your dental blog

Posted on: April 26, 2017 POSTED UNDER:

dental

(This article is a 10 minute read)

THREE THINGS YOU’LL GET FROM THIS ARTICLE

1. Why you should use an image on every blog post

2. The correct size and shape for images online

3. Three ways you can source unique images at low cost

How to get quality customers to your vet website

Posted on: April 24, 2017 POSTED UNDER:

veterinary

(This article is a 7.7 minute read)

THREE THINGS YOU’LL GET FROM THIS ARTICLE

1. How to use your website to attract quality clients

2. An explanation of how people search online

3. Why it’s wrong to think of your site as a shopfront

A dental marketing plan to convert visitors to leads

Posted on: April 19, 2017 POSTED UNDER:

dental

(This article is an 8.5 minute read)

THREE THINGS YOU’LL GET FROM THIS ARTICLE

1. A dental marketing plan to convert website visits to leads

2. An explanation of how to get better quality patients

3. What percentage conversion rates to expect

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