Rob Johnson

Rob is the co-founder of Bite magazine and Vet Practice magazine. He writes and gives talks about content marketing, and leads a team of good-looking and stylish content folk from their Sydney HQ.
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Recent Posts

What makes vet websites look dated?

Posted on: April 17, 2017 POSTED UNDER:

veterinary

(This article is a 7.5-minute read)

THREE THINGS YOU’LL GET FROM THIS ARTICLE

An idea of what makes vet websites look out-of-date

Advice on what to change and what to keep

An explanation of what’s really important on your site.

Dentists’ biggest email marketing mistake

Posted on: April 12, 2017 POSTED UNDER:

dental

(This article is a 6.5 minute read)

THREE THINGS YOU’LL GET FROM THIS ARTICLE

1. What is graymail, and why your email marketing is ignored

2. What could happen if you don’t purge your email list

3. How to increase your email click-through-rate...

Online veterinary marketing statistics

Posted on: April 10, 2017 POSTED UNDER:

veterinary

(This article is a 6.5-minute read)

THREE THINGS YOU’LL GET FROM THIS ARTICLE

1. Where to find meaningful veterinary marketing statistics for your website

2. Two graphs that show what your numbers should look like

3. Where you should concentrate...

How your practice can get inbound links

Posted on: April 05, 2017 POSTED UNDER:

dental

(This article is a 9 minute read)

THREE THINGS YOU’LL GET FROM THIS ARTICLE

1. What inbound links are, and why they’re important for your website

2. Five actionable ways you can build backlinks

3. Dodgy tactics to avoid at all costs

 

How vet websites can be more interesting

Posted on: April 03, 2017 POSTED UNDER:

veterinary

(This article is an 8.4-minute read)

THREE THINGS YOU’LL GET FROM THIS ARTICLE

1. How to make vet websites appealing without looking desperate

2. What information you should have on your home page

3. What information you don’t need on your home...

Marketing dentistry to people, not demographics

Posted on: March 29, 2017 POSTED UNDER:

dental

(This article is a 5.5 minute read)

THREE THINGS YOU'LL GET FROM THIS ARTICLE

1. How you can match your marketing to real life

2. How your experience is the key factor that helps you do this

3. The time frame for results you can expect from this...

11 Veterinary marketing ideas and why they work

Posted on: March 27, 2017 POSTED UNDER:

veterinary

(This article is a 10.5 minute read)

THREE THINGS YOU’LL GET FROM THIS ARTICLE

1. 11 tactics to market your practice right now

2. An explanation of what goal each idea will achieve

3. The proper way to use blogs, websites and social media for...

How hard is social media monitoring?

Posted on: March 22, 2017 POSTED UNDER:

dental

This is a five and a half minute read.

THREE THINGS YOU’LL GET FROM THIS ARTICLE

1. How to monitor your website in no time at all

2. How to monitor your Facebook page in even less time

3. How to manage a persistent troll

Blogging vs video for vet websites

Posted on: March 20, 2017 POSTED UNDER:

veterinary

(This article is a 5 minute read)

THREE THINGS YOU’LL LEARN FROM THIS ARTICLE

1. How long a blog post should be

2. Whether you should write blog posts or do video blogs

3. How each of these formats will effect your SEO

 

What's the marketing ROI for dental blogs?

Posted on: March 15, 2017 POSTED UNDER:

dental

This article is a five minute read

THREE THINGS YOU’LL GET FROM THIS ARTICLE

1. What you need to know to measure ROI of dental advertising

2. How the marketing ROI of blog content differs from this

3. The advantages and disadvantages of blog...

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