Rob Johnson

Rob is the co-founder of Bite magazine and Vet Practice magazine. He writes and gives talks about content marketing, and leads a team of good-looking and stylish content folk from their Sydney HQ.
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Recent Posts

Is the veterinary website dead?

Posted on: March 13, 2017 POSTED UNDER:

veterinary

(This article is a 9 minute read)

THREE THINGS YOU’LL GET FROM THIS ARTICLE

1. The three reasons you should own your own veterinary website

2. The three problems with social media that you can’t control or fix

3. The hardest part of using content...

The true power of blog content for dental practices

Posted on: March 08, 2017 POSTED UNDER:

dental

(This article is an 5 minute read)

THREE THINGS YOU’LL GET FROM THIS ARTICLE

1. How to think about the balance of content on your blog

2. The process by which content marketing works

3. How to make your content house a home for readers

What veterinary practice management courses don’t teach you

Posted on: March 06, 2017 POSTED UNDER:

veterinary

(This article is a 9 minute read)

THREE THINGS YOU’LL GET FROM THIS ARTICLE

1. How to get patients actively following you online

2. How to convert those followers into frequent clinic visitors

3. What you don’t learn in veterinary practice...

How to brief a dental marketing agency

Posted on: March 01, 2017 POSTED UNDER:

dental

(This article is a 5.5 minute read)

THREE THINGS YOU’LL LEARN FROM THIS ARTICLE:

1. What to think about before you brief an agency

2. How to get the best results from a brief

3. What a good dental marketing agency looks like

A new take on veterinary marketing ideas

Posted on: February 28, 2017 POSTED UNDER:

veterinary

(This article is a 6.5 minute read)

THREE THINGS YOU’LL GET FROM THIS ARTICLE

1. The pattern of when people search for pet-related terms

2. The keywords your clients are using

3. Proof that guinea pigs are bigger than dogs in at least one way

Is marketing automation right for your dental practice?

Posted on: February 22, 2017 POSTED UNDER:

dental

(This article is a 4 minute read)

THREE THINGS YOU’LL LEARN FROM THIS ARTICLE:

1. What marketing automation can and can’t do

2. Whether this software can work for your practice

3. Where the traps lie for smaller practices

How to do vet marketing online

Posted on: February 20, 2017 POSTED UNDER:

veterinary

This article is a 5.5 minute read

THREE THINGS YOU’LL GET FROM THIS ARTICLE

1. How to tell people your veterinary clinic exists

2. What pet-related information people look for online

3. How to beat online ad blockers

Mobile marketing for dentists

Posted on: February 15, 2017 POSTED UNDER:

dental

(This article is a 3 minute read)

THREE THINGS YOU’LL GET FROM THIS ARTICLE:

1. How your dental practice can appear in local search results

2. Why this isn’t as good a market as you might think

3. How to see your site the way Google does

Is ad retargeting right for your dental practice?

Posted on: February 07, 2017 POSTED UNDER:

dental

(This article is a 4.3 minute read)

THREE THINGS YOU’LL GET FROM THIS ARTICLE

1. An explanation of how ad retargeting works

2. How you can use it on your dental practice website

3. What you have to be wary of when retargeting ads

Marketing dental practices without upsetting AHPRA

Posted on: February 01, 2017 POSTED UNDER:

dental

(This article is a 4.5 minute read)

THREE THINGS YOU’LL GET FROM THIS ARTICLE:

1. The rules you need to follow for marketing dental services in Australia

2. Why planning your posts matters

3. How to start from the end for the best results

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