Rob Johnson

Rob is the co-founder of Bite magazine and Vet Practice magazine. He writes and gives talks about content marketing, and leads a team of good-looking and stylish content folk from their Sydney HQ.
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Recent Posts

How to choose a dental marketing writer

Posted on: November 17, 2016 POSTED UNDER:

dental

(This article is a 7 minute read)

THREE THINGS YOU’LL GET FROM THIS ARTICLE:

1. A quick way to spot a marketer who doesn’t know dentistry

2. Why it’s important to know about the AHPRA guidelines

3. Three simple questions you can ask to sort the...

The case for dental blog content

Posted on: October 11, 2016 POSTED UNDER:

dental

THREE THINGS YOU’LL LEARN FROM THIS ARTICLE

1. Why dental blog content is cheaper than traditional advertising

2. Why people block traditional ads, but not content

3. How content works better than old-fashioned methods

5 dental marketing ideas

Posted on: September 09, 2016 POSTED UNDER:

dental

(This article is a 9 minute read)

THREE THINGS YOU’LL LEARN FROM THIS ARTICLE

1.An explanation as to why that billboard ad by the shops is never going to work for you.

2.Five marketing ideas you can take away and implement today.

3.Links to two...

Social marketing and the Great Flossing Scare

Posted on: August 29, 2016 POSTED UNDER:

dental

THREE THINGS YOU’LL GET FROM THIS ARTICLE

1. The top 5 examples of social marketing versus anti-social marketing

2. What percentage of your patients research health stuff on the Internet before they ever get to your surgery

3. A guide to best...

How to make your dental advertising more effective

Posted on: August 17, 2016 POSTED UNDER:

dental

(This article is a 7.5 minute read)

THREE THINGS YOU’LL GET FROM THIS ARTICLE:

1. What are the best options for dental advertising today

2. How to calculate how much to spend on your advertising

3. A simple guide to targeting digital ads more...

6 common dental marketing mistakes

Posted on: August 12, 2016 POSTED UNDER:

dental

(This article is an 8.5 minute read)

THREE THINGS YOU'LL GET FROM THIS ARTICLE

1. How to identify and avoid the most common dental marketing mistakes

2. How to switch from ‘marketing’ to ‘educating’ and still grow your practice3. How to be more...

How marketing dentistry has changed

Posted on: August 09, 2016 POSTED UNDER:

dental

 

(This article is a 7 minute read)

THREE THINGS YOU’LL GET FROM THIS ARTICLE:

1. Advice for marketing dentistry that is applicable to the world of mobile phones and social media;

2. An explanation as to why Facebook is more important than...

Frequently Asked Questions about dental practice marketing

Posted on: June 14, 2016 POSTED UNDER:

dental

THREE THINGS YOU’LL GET FROM THIS ARTICLE 1. Which search engines can access your website 2. How you get more customers to your site, and get them to spend more time there 3. What copyright issues arise from sharing on social media or elsewhere...

76 Keywords for Dentists (and how to use them)

Posted on: May 17, 2016 POSTED UNDER:

dental

THREE THINGS YOU'LL GET FROM THIS ARTICLE: 1. A link to more than 76 trending keywords for dentists that people are typing into Google, which you can use as a jumping-off point for blog posts 2. An explanation of how to use these keywords for SEO...

How your website increases case acceptance

Posted on: February 25, 2016 POSTED UNDER:

dental

THREE THINGS YOU’LL GET FROM THIS ARTICLE: 1. How you can establish authority with patients 2. Why Google cares about your authority and trustworthiness 3. How ‘publish or perish’ applies to websites

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