Rob Johnson

Rob is the co-founder of Bite magazine and Vet Practice magazine. He writes and gives talks about content marketing, and leads a team of good-looking and stylish content folk from their Sydney HQ.
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Recent Posts

5 dental marketing ideas

Posted on: September 09, 2016 POSTED UNDER:

dental

(This article is a 9 minute read)

THREE THINGS YOU’LL LEARN FROM THIS ARTICLE

1.An explanation as to why that billboard ad by the shops is never going to work for you.

2.Five marketing ideas you can take away and implement today.

3.Links to two...

Social marketing and the Great Flossing Scare

Posted on: August 29, 2016 POSTED UNDER:

dental

THREE THINGS YOU’LL GET FROM THIS ARTICLE

1. The top 5 examples of social marketing versus anti-social marketing

2. What percentage of your patients research health stuff on the Internet before they ever get to your surgery

3. A guide to best...

How to make your dental advertising more effective

Posted on: August 17, 2016 POSTED UNDER:

dental

(This article is a 7.5 minute read)

THREE THINGS YOU’LL GET FROM THIS ARTICLE:

1. What are the best options for dental advertising today

2. How to calculate how much to spend on your advertising

3. A simple guide to targeting digital ads more...

6 common dental marketing mistakes

Posted on: August 12, 2016 POSTED UNDER:

dental

(This article is an 8.5 minute read)

THREE THINGS YOU'LL GET FROM THIS ARTICLE

1. How to identify and avoid the most common dental marketing mistakes

2. How to switch from ‘marketing’ to ‘educating’ and still grow your practice3. How to be more...

How marketing dentistry has changed

Posted on: August 09, 2016 POSTED UNDER:

dental

 

(This article is a 7 minute read)

THREE THINGS YOU’LL GET FROM THIS ARTICLE:

1. Advice for marketing dentistry that is applicable to the world of mobile phones and social media;

2. An explanation as to why Facebook is more important than...

Frequently Asked Questions about dental practice marketing

Posted on: June 14, 2016 POSTED UNDER:

dental

THREE THINGS YOU’LL GET FROM THIS ARTICLE 1. Which search engines can access your website 2. How you get more customers to your site, and get them to spend more time there 3. What copyright issues arise from sharing on social media or elsewhere...

76 Keywords for Dentists (and how to use them)

Posted on: May 17, 2016 POSTED UNDER:

dental

THREE THINGS YOU'LL GET FROM THIS ARTICLE: 1. A link to more than 76 trending keywords for dentists that people are typing into Google, which you can use as a jumping-off point for blog posts 2. An explanation of how to use these keywords for SEO...

How your website increases case acceptance

Posted on: February 25, 2016 POSTED UNDER:

dental

THREE THINGS YOU’LL GET FROM THIS ARTICLE: 1. How you can establish authority with patients 2. Why Google cares about your authority and trustworthiness 3. How ‘publish or perish’ applies to websites

The business blog jargon guide

Posted on: February 25, 2016 POSTED UNDER:

real estate, veterinary, dental

THREE THINGS YOU’LL LEARN FROM THIS ARTICLE: 1. The meaning of common types of jargon you’ll encounter in digital marketing 2. An idea of why these terms and words are important to your marketing plan 3. The most important ideas behind digital...

Back to SEO basics – Getting keywords right

Posted on: January 20, 2016 POSTED UNDER:

dental

THREE THINGS YOU’LL GET FROM THIS ARTICLE: 1. How your keywords relate to the way people search for you 2. The three basic types of searches 3. What a long tail keyword is

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